There are a lot of factors to running a business, but chief among them is the rule of keeping your overhead low.
Overhead is a term that describes all the respected ongoing costs to keep your business open.
Things like rent, utility bills, purchasing modern inventory, plus paying your employees are all “overhead.” Sometimes a business can make a nice profit on their sales, yet still lose currency because the overhead is too high. This is the reason that cannabis dispensaries have to charge so much currency for their products, because they have absurd overhead costs. On the other hand I am a one-man show, who packages, sells, plus delivers cannabis with no overhead at all. The only reason I can make a residing selling cannabis when there are multiple local, legal dispensaries, is because of the overhead. The cannabis dispensary may have superior products plus better variety, but they cannot touch my prices. I make a substantial profit on all the weed I sell, plus still charge half the price of the cannabis dispensary. There will consistently be a market for cannabis, especially when the retail prices are so high in the shops. I understand why that is, because a cannabis dispensary has to pay rent, utilities, insurance, plus a whole staff of workers. This gives me job security, because most of my customers simply can’t afford the high prices at the cannabis dispensary, so I am their only source of weed. I spend 50 to 60 hours a week processing plus selling my cannabis, but I am making excellent currency plus have no plans to stop.