I’m excited to take part in the CBD craze that’s sweeping the nation right now.
My brother and I decided to throw our money together to open a new CBD store down the street from our city’s university district.
There aren’t many competing companies in the area, so we’re hoping that we are getting in on the ground floor with the local hemp industry. I came up with the idea of making a booth to set up at the local farmer’s market every Saturday morning. This would not only give us a chance to make sales on our products, but also an opportunity to speak with the public and get our names out there. I know that CBD and hemp is being sold everywhere, from grocery stores to dentist offices, so we need to offer goods and services that exceed what most people are used to in this area. We also need to focus on explaining to people that there is a huge difference between broad spectrum and full spectrum CBD products. While nearly all of our CBD products are full spectrum, most of the junk you see at pharmacies and grocery stores is broad spectrum. A full spectrum extract contains the other cannabinoids and terpenes that are present in the whole plant, often with trace amounts of THC. Many broad spectrum CBD products are made of pure CBD isolate with botanical terpenes added for taste. You aren’t getting whole plant benefits with this type of CBD product, but they’re not without their uses either. A broad spectrum CBD product might boast having absolutely no THC inside if you are at risk of being drug tested at work.